Hi3G Access AB

Tre was founded with the ambition to revolutionize the mobile industry—and our strategy was to learn as little as possible from our competitors. Our thinking? Well, we believed that if we did things the same way as everyone else, nothing would become better or smoother. It would just stay the same.

Our “do-the-opposite” approach has taken us from a tiny challenger to a major player in the Swedish telecom market. Today, we have 2.9 million customers and a network that covers 99.